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Frames

The facts don’t necessarily speak for themselves. To reach the public effectively, frames can present information in a way that connects with diverse audiences so as to encourage certain interpretations and to discourage others.

From a great blog by Matthew C. Nisbet on the important issue of framing science, a strategy for science communication the scientists desperately need to understand and adopt, comes this article on the latest in politics with a great clip from The Daily Show.

"...there are moments when The Daily Show rises above just humor and cynicism and provides a strong dose of counter-framing, laying bare the spin and the subterfuge of various political elites. When picked up by the mainstream press and the blogosphere, the comedy program morphs into a form of public accountability journalism."

Transmitted by Michael Bowers

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